COUSINS & SONS
Cousins and Sons Jewellers was the first freelance project I took on after completing university. Established in 1920, the company had gone through multiple owners but always remained within the founding family.
The business offered a range of high-end and bespoke jewellery. When I joined the project, the new owner, the youngest successor, felt it was time for the brand to evolve. Her goal was to modernise the company and appeal to a younger demographic by expanding the offering to include not only luxury but also more affordable options that could compete with mainstream brands like Pandora.
BUSINESS TYPE
JEWELLERY SUPPLIER
YEAR
2020
DETAILS
BUSINESS TYPE: JEWELLERY SUPPLIER
YEAR: 2020
THE BRIEF
With the challenges posed by Covid and the lack of an online presence, the new owner recognised the need to reinvent the look and feel of the business to attract a broader audience.
As mainstream brands began moving into the area, the business had to adopt a more youthful and fun approach, while still staying true to its original identity of offering high-end jewellery. The owner felt it was crucial to maintain the green tones the company was founded on, while modernising the logo and packaging to help reinvent the overall brand aesthetic.
CATEGORY
PACKAGING DESIGN
CREDITS
N/A
OVERVIEW
CATEGORY: PACKAGING DESIGN
CREDITS: N/A
THE OUTCOME
After collecting background research on the brand and understanding the owner's vision for the future of the company, I redesigned the logo to reflect a more modern, fun, and premium feel while still incorporating the existing green from the current colour palette. To complement the dark tone, I introduced a secondary beige shade to diversify the brand and broaden its appeal to a wider audience.
In addition, I created two pattern styles using elements from the logo. These were applied to the packaging inside the boxes, creating a two tone aesthetic that delivered a fresh and updated look.
SOFTWARE USED
