UW CUSTOMER CASHBACK
As a multiservice provider, UW was divided into four main categories, each led by separate teams: Energy, Broadband, Mobile, and Insurance. During my time there, a fifth category was gradually introduced: the Cashback Card, exclusively available to customers.
When the company reached one million customers, the Design Lead and I saw an opportunity to improve the Customer Email Suite. Following the success of the Partner Email redesign, it became clear that inconsistencies across teams needed to be addressed to create a more unified system for both mobile and desktop.
BUSINESS TYPE
MULTISERVICE PROVIDER
YEAR
2024
DETAILS
BUSINESS TYPE: MULTISERVICE PROVIDER
YEAR: 2024
THE PROCESS
With Cashback being the newest and most promoted category at the time, we began by analysing the existing customer emails to identify inconsistencies and areas where they didn't align with UW's overall brand identity. Each service had its own visual style, blending both new and old brand elements.
To make the emails more recognizable, we would need to focus on applying consistent brand elements across the suite, including colours, icons, and typography that aligned with UW’s communications. Additionally, we would introduce dark mode for the first time, enhancing accessibility with an inclusive experience.
CATEGORY
EMAIL DESIGN
CREDITS
DIGITAL LEAD: MATTHEW NEOPHYTOU
OVERVIEW
CATEGORY: EMAIL DESIGN
CREDITS: DIGITAL LEAD: MATTHEW NEOPHYTOU
THE OUTCOME
Taking inspiration from the Partner Email redesign, we introduced a unified email system for customer communications, ensuring that all categories adhered to the same design principles. This included standardizing the layout, typography, colour palette, and imagery, while clearly outlining the information for customers.
As with the Partner Email redesign, we conducted colour testing to ensure accessibility for all customers, especially those with visual impairments. This not only made the emails more recognizable but also enhanced the overall customer experience, strengthening the connection between the customer and the UW brand.
SOFTWARE USED
OTHER DELIVERABLES
In addition to creating and designing emails for the customer teams, I also worked on other deliverables that were integral to the customer journey. This included creating letters and leaflets for the Partner team, designed to attract new potential customers and encourage them to switch to UW's services.
During my time at UW, I also developed various social media assets for Instagram, Facebook, and LinkedIn, aimed at raising awareness about the company's offerings and providing more reasons for customers to switch to UW. All of these deliverables were designed in line with UW’s brand identity, ensuring a consistent visual journey.
CATEGORY
PRINT AND SOCIAL DESIGN
CREDITS
N/A
OVERVIEW
CATEGORY: PRINT AND SOCIAL DESIGN
CREDITS: N/A
